Norma Sherry & Co Spa and Salon

Those who have been St. Augustine regulars for years remember a spa and salon downtown. They remember Norma Sherry on Hypolita, famous for her European Facial. Recently re-opened on Ponce de Leon Boulevard {the salon at Charlotte & Hypolita closed over a decade ago!}, Norma Sherry and her team transformed the old Kuhn Florist shop into an eclectic, old world spa with the goal of pampering every person who steps over their threshold.

Norma Sherry St Augustine
Norma Sherry & Co is filled with local art. There’s a collection of gift items for sale as well.

Local and collected art fills every nook of Norma Sherry & Co. I haven’t met Norma Sherry but I feel like I know her after spending time in her salon… she must have a big personality! I think she’s well travelled, glam and welcoming. I think she has big dreams and ideas and that she loves building confidence in women. If you know her, comment and tell me if I’m right!

Even the requisite paperwork is kissed with glitz:

St Augustine Norma Sherry and Co
While the spa is whimsical, the team is experienced and takes both beauty and health very seriously.

I was invited to have a facial but I peeked in on the massage room on my way down the hall. A soothing, blue light reflects off the gold in the custom-painted walls giving a star-like effect. {Oh, brother… this word always stumps me. Affect? Effect? Let’s see, I’m affected by the effect. Oh, good… I got it right. Effect.}

You will be affected by massage therapist, Wayne, when you relax under his skilled hands. Norma Sherry says Wayne “is the finest massage therapist I have ever experienced. He is so skilled and nothing short of breathtaking! You must come in and experience him!”

Norma Sherry Massage St Augustine
On a hot summer day the dark, cool massage room soothes body and mind.

Daniella, Medical Aesthetician, works from the feminine room washed with light at the end of the wall. Spa music mostly masked traffic sounds from Ponce de Leon Boulevard and herb-infused steam opened my pores and relaxed me throughout the beginning of the treatment.

Her skilled hands massaged, washed, treated, moisturized and generally pampered my skin for an hour and a half. It’s hard to choose a favorite part, but the scalp massage was super relaxing. Bliss. Sheer bliss.

Norma Sherry and Co St Augustine
Everything girly is squeezed into this space… a chandelier, gauzy pink curtains, gilded mirrors and vintage lamps. It totally reminds me of my grandma’s Coral Gables home which was filled with things that brought her joy over her lifetime and some modern touches as well.

Norma Sherry & Co has a broad vision. They offer spa treatments like facials and massages, salon services with a master stylist who brings 37 years of cut and color experience to the salon. Mani- & pedicures and beauty experiences, including eyelash extensions and full makeup services, round out the salon menu.

Medical beauty services include laser treatments with equipment from Israel {apparently leaders in this industry!} to target wrinkles and pigmentation changes plus a variety of other skin resurfacing treatments. They’re proud to be the only spa in Northeast Florida to offer the laser system. Juvederm and botox, which a local dermatologist comes in to provide.

Norma Sherry Facial St Augustine
I think spas should add beds for naptime after treatments. I’m always so relaxed after massages and facials!

There is little this local spa does not offer… check out Norma Sherry’s website for their full menu and enjoy relaxing treatments at this little gem of a spa in the heart of St. Augustine, Florida!

Norma Sherry & Co St Augustine Spa
Norma Sherry & Co- a local Spa just outside historic St. Augustine.

Norma Sherry Spa
1103 N. Ponce De Leon Blvd
(904) 436-5883

ENTER TO WIN A TREATMENT: I was invited to experience a facial so I could share my experience with you. Norma Sherry wants to give one of my readers an experience as well!! Go to her website then leave a comment with which service you would like. The giveaway is closed. Congrats to Stacey, our winner! I hope everyone has a chance to enjoy some pampering- you’ll love Daniela’s soft accent and Alayna’s friendly smile! Enjoy!


  1. StaceyS says

    id choose a European facial or a 90 minute relaxation massage.
    Since baby #2 arrived (over a year ago!) my skin has been off. And running after two and narrowing in on the final stages of building our home has made me a bit wound up, so man a massage would be the bees knees! How to choose!?

  2. Libby Nemeth says

    Would love to try a massage. The thought of needing to be “peeled off the table” as the website says sounds utterly divine! The decor looks so fun and visually interesting. Can’t wait to stop by. Thanks for letting us know about this new gem! 🙂

  3. Enshera says

    This is fabulous ! We leave a comment on the spas page ?

    • says

      You’re entered! Thanks, Enshera & I’m sorry the link didn’t work the first time you clicked this morning. 🙂

      • Enshera says

        No problem ! I just wanted to confirm. Thanks 🙂

  4. Sydnei says

    This place looks amazing! I recently relocated to the Jax area and can’t keep myself out of St. Augustine. I have yet to find a new hair stylist or masseuse and would love to try this place. Would love to win a massage and just make it a whole spa day! #treatyoself

  5. Alexandra says

    I would love to try the same facial you received! That sounds absolutely incredible.

  6. Lisa says

    I’ve never had a facial so I’d love to try the European Facial. I can’t imagine getting 90 minutes spent on just my face!

  7. says

    Norma Sherry!
    What an amazing spa . After reading simply St Augustine, I saw you’re feature. I then came to your website and was very impressed and intrigued. I wanted to enter the contest . The service I would love to take part in is the 90 minute massage. With a description like this : “90 Minute Massage
    An hour and a half of pure indulgence, allowing enough time to ease those tired muscles, work out the kinks, and soothe the soul…” ; who can deny it ! This sounds not only relaxing and healing but beyond desirable ! I truly believe wellness and relaxation of the body and mind does heal and soothe your soul. I believe in supporting small businesses and your local community. I would love to come in , write amazing reviews and tell all of my friends! I am very glad I read the post and came across a business who cares about not only relaxation but your mind, body and soul. Thank you for reading. -Enshera 🙂

  8. JB says

    A European facial for me please!

  9. Tammy Shelton says

    I would love to surprise my sweet daughter with a massage from Norma Sherry & Co Spa and Salon.

  10. says

    I’m pretty torn…I do love European facials, but I also love pedicures. And all of my features seem to be in a different place than they were 5 years ago…so a cosmetic makeover might be in order too! I love the garden sculptures outside the spa…it’s so nice to see a place that gets all the details right.

  11. says

    I saw the giveaway on Allie’s blog, Simply St Augustine! A facial would be divine!

  12. Alicia Drummond says

    I choose the European Facial!

  13. Tiffany Friend says

    I would love to experience one of the relaxing messages. Mom, full time employee, and college senior, I’m not sure if i remember what relaxation is. I would love to have my memory jogged 🙂

  14. Lauren says

    Well seeing as this description practically had melting at the thought of it I would have to say the two hour massage would be my choice. Extra kuddos to them for the adorable building and color scheme, convenient location and tantalizing service descriptions! “The epitome of luxuriant treatment…Your entire being will be devoid of the weariness of the day.” yes please!!!!

  15. Eileen Butler says

    I would love a Troubled Skin Facial. Never had a facial before so I could have that experience plus address some issues I’m having with breakouts.

  16. Laura says

    A European Facial would be wonderful.

  17. Priscilla Jones says

    i would love to try a hot stone massage. It looks like such a wonderfully eclectic place! 🙂

  18. Louise says

    Just moved to the area; a spa pedicure would be lovely. Thanks!

  19. Melissa says

    The place looks adorable!! With the boys, I’d love any pampering treatment!!

    • Melissa says

      With three boys!! Lol I need to proof better!

  20. Jennifer Sills says

    An hour massage would be heaven!

  21. Karen S. says

    The 90 minute massage sounds like total stress relief! I would love to experience what this delightful spa has to offer!

  22. Justin Smith says

    I’m definitely down for hands and feet

  23. Angela Fusco says

    I would love to experience a facial!!! I pass by here everyday on my way to work and wondered what was beyond the doors! So excited to see the space!! I hope to see the inside soon!

  24. Vicky Segrest says

    There are so many choices!!! I want to get a facial (never had one), a hot stone massage (never tried that), and I would love go get a mani/pedi! My husband and I are coming next month to celebrate our 10 year wedding anniversary and this would be awesome to win! Regardless, I will definitely check it out. Thanks for the recommendation, Allie!

    • says

      You’re welcome, Vicky! Enjoy your time in #StAugustine and let me know if you need any more help planning a perfect getaway! 🙂

  25. Andrea Faubion says

    I would love to have a 90 min massage. I haven’t been to a spa in years and would love to try you out!

  26. Gina Matushin says

    I would love a massage! Never had one in my life…

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